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Top 10 Most Popular Watch Brands in the World

With life moving faster than ever, keeping track of time is essential. Sure, you can do it with your phone, but owning a watch to keep track of time is a way to express your own style. Luxury watches from top brands are known to never go out of style. No phone with modern technology can beat the exceptional luxury and rich history of a beautifully crafted watch. Here are the 10 most popular watch brands today that we would like to introduce to our readers.

1. Vacheron Constantin

Vacheron Constantin was founded in 1755 and is the oldest luxury watch brand on this list and the oldest continuously operating watch manufacturer in the world today. With 265 years of expertise in watchmaking, the Swiss luxury watch brand has a wealth of experience in producing extremely high-quality and aesthetically striking timepieces. But heritage and tradition only get you so far. Indeed, Vacheron Constantin continues to push the boundaries of creativity and develop its technical capabilities, while also delivering exceptional luxury timepieces that owners will likely wear for a lifetime.

What’s more, Vacheron Constantin’s manufacture only produces a very limited number of watches. Not only does this ensure that each piece is made with the utmost care and attention, it also gives the brand a level of exclusivity, which comes with rarity. Owning a Vacheron Constantin is like being admitted to an elite club. Every Vacheron Constantin bears the Hallmark of Geneva, the ultimate mark of quality in fine watchmaking. And one of the most remarkable is that Napoleon Bonaparte wore a Vacheron Constantin.
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2. Nordgreen

Emerging Danish luxury watch brand Nord green is quickly becoming a benchmark for simple yet striking minimalist design. With Jakob Wagner as Chief Designer, the brand focuses on the essence of what a watch means to the wearer to create timepieces that are durable and long-lasting. Jakob Wagner is known for his work with Bang & Olufsen and other major Scandinavian brands.

Created in Denmark, Nord green watches take a modern approach to classic Nordic design. They are also the first affordable watch brand on this list, deserving a spot in the top 10. Nord green's creative philosophy is socially conscious and completely carbon neutral. Any carbon produced during the manufacturing or shipping of the watch is offset by planting trees.

The brand makes a special effort to offer watches in a variety of sizes, from 32mm in the women’s collection to 42mm in the men’s collection. However, none of them come across as oversized or over-the-top. These watches are perfectly balanced for a timeless aesthetic. Take a look at our detailed Nord green watch reviews to see if they are right for you. Nord green watches come in a beautifully packaged box. And you can upgrade these watches to a package with two additional straps if you want more options to mix and match the dial and strap to complement your outfit of the day.
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3. Cartier

Cartier's history dates back to creating jewelry and watches for queens, kings, monarchs and emperors. Today, the French brand is renowned for its impeccable quality, artistic influence and sophistication that are sought after by customers all over the world. In fact, today, Cartier's range of luxury watches are some of the most popular on the market and the brand has established itself as a major player in the watchmaking industry.

While you might associate Cartier with tradition and heritage – it is, after all, part of an institution – the brand is keen to buck convention and push its own boundaries. In its technologically advanced watchmaking laboratory, the company's finest craftsmen practice impressive and lesser-known techniques such as gold granulation and grisaille enameling.

As a result, Cartier designs are often unusual with unusual configurations that set them apart from the crowd. The brand is best known for its ‘Tank’ line of watches, which are now considered by many to be the brand’s icon. When you think of a timeless watch, the Cartier Tank is likely one of the first to come to mind. Launched over a century ago in 1917, the Tank is Cartier’s best-seller, known for its famous square/rectangular look.
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4. IWC Schaffhausen

IWC Schaffhausen watches are that rare thing: a luxury accessory that combines impeccable functionality with exceptional design. The International Watch Company (IWC) was founded in 1868 by a Bostonian: Florentine Ariosto Jones. The company made its name by combining new American manufacturing techniques with the traditional skills of Swiss master watchmakers. The result? World-class watches that stand out both aesthetically and reliably.

While most Swiss watchmakers are located in the west of the country, IWC Schaffhausen is located in the east, where it uses the Rhine River for hydroelectric power. For environmentally conscious consumers, a big draw for IWC Schaffhausen watches is the company’s commitment to sustainability. They were the first Swiss luxury watchmaker to submit a sustainability report to the Global Reporting Initiative Standards, setting out their sustainability goals.

But that would be of no use if the watches themselves didn’t fully meet the required standards. Fortunately, they do – without question. Leveraging cutting-edge technology for ultimate precision, and combining this unparalleled engineering with the efforts of progressive designers, IWC Schaffhausen brings the best in global watchmaking to your wrist.

There are six IWC watch lines: Pilot’s Watches, Portuguese, Ingenieur, Aquatimer, Da Vinci and Portofino. The range includes everyday watches, sports watches and what can only be described as small works of art that are sure to be conversation starters. An IWC watch is a dream combination of sophistication and durability. Effortless elegance coupled with unparalleled quality and precision make IWC watches some of the best on the market.
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5. Jaeger-LeCoultre

Jaeger-LeCoultre is known in the watchmaking industry for its extreme creativity. In fact, JLC has developed over 1,200 individual calibers and holds 400 unique patents, a testament to its cutting-edge design capabilities. For example, the brand’s Reverso collection was created in 1930 at the height of the Art Deco movement. With its iconic rectangular dial, it is a stunning timepiece and the perfect unisex timepiece.

The Grande Complication, aptly named by Jaeger-LeCoultre, is known as one of the most complicated watches in the world. The company is also responsible for the world’s smallest mechanical movement, which is called the Calibre 101. Many luxury watchmakers pride themselves on respecting and adhering to their own traditions. Sometimes this can feel a bit old-fashioned and dated. Jaeger-LeCoultre represents a more progressive alternative, having established itself as one of the most innovative and imaginative watchmakers in the industry today.

Despite this, the brand remains extremely prestigious and you can be assured of the high quality of each watch thanks to the 1,000 Hour Test that each of the brand’s watches undergoes. This is an in-house certification program and involves testing the movement both before and after the case. The 1,000 Hour Test engraving on the caseback of JLC watches is a guarantee that they have passed this rigorous testing program. Jaeger-LeCoultre watches are precise, dignified and affirm the wearer as a true luxury watch connoisseur. The company offers a warranty of up to eight years, but you’ll probably never need it.
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6. Omega

The first of the Swatch Group's most sought-after brands, Omega has been providing exceptional luxury timepieces to watch enthusiasts and collectors for over 170 years. Omega watches have been taken to the North Pole, launched into space and even taken to the depths of the ocean by submarine. As a result, Omega is now one of the most successful wristwatch brands in the world.

Founded in 1848 in a small Swiss village under the original name of Louis Brandt & Fil, the company launched its first mass-produced watch, the 'Labrador', in 1885. In 1892, they introduced the world to a minute repeater - the first of its kind. In 1894, they produced a small Omega watch, the success of which prompted a name change to the Omega Watch Company.

Since then, the pace of watchmaking success has hardly slowed for Omega. Indeed, Omega watches have broken a number of accuracy records. In the 1931 Geneva Observatory trials, nicknamed the Watchmaking Olympics, Omega came out on top in all six categories. Meanwhile, the Omega Speedmaster Professional was the first watch worn on the moon, on the wrist of Buzz Aldrin. To this day, most American astronauts wear an Omega Speedmaster.

That’s certainly an illustrious history. Need more convincing of the enduring appeal of an Omega watch? They’ve been worn by the likes of the King of Rock ‘n’ Roll, Elvis Presley, and US President John F. Kennedy. For incredible performance and timeless design, an Omega watch will get you there. With name recognition and supreme quality standards, your search for a luxury watch can easily end here. It’s no coincidence that Omega is Greek for greatness and perfection.
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7. A.Lange & Söhne

The first German luxury watch brand on our list of the most popular watch brands is A.Lange and Söhne, where excellence and perfection are at the forefront of every stage of the process. The company prides itself on the dedication of all its workers and their commitment to always delivering the best. At the heart of A.Lange and Söhne is a unique history. Founded in 1845, the company was requisitioned after World War II and it was not until after German reunification in 1990 that it reopened.

It was Walter Lange, great-grandson of the original founder Ferdinand A.Lange, who reopened the business and put the company back on the path to watchmaking success. With an intuitive understanding of aesthetics and an unwavering commitment to precision, A. Lange & Söhne designs stand out from the crowd of luxury watches with a look that is very different from that of Swiss watch brands.

Take the Lange 1, for example, which was first released shortly after the company’s rebirth. The company’s signature model is notable for its unusual and visually appealing asymmetrical dial. The company’s watchmakers spend three years in watchmaking school before they start working. They are behind the unparalleled quality of A. Lange & Söhne watches, which can last a lifetime and be passed down through generations.

The brand’s watches have become the go-to timepieces of celebrities and royalty alike, from Brad Pitt to Alexander II of Russia. One of the company’s claims to fame is the fact that it was the first watchmaker to create a wristwatch with a three-disc jumping numeral mechanism. In short, A. Lange & Söhne is all the proof the world needed that not all the best luxury watches are Swiss.
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8. Audemars Piguet

Audemars Piguet is one of the most famous luxury watch brands in the world today. Created in the Vallée de Joux of the Jura Mountains in Switzerland by Jules-Louis Audemars and Edward Auguste Piguet, Audemars Piguet watches are seen all over the world, especially on the wrists of the rich and famous, including the likes of Arnold Schwarzenegger, Jay-Z and James LeBron.

What has secured Audemars Piguet a place among the most sought-after of global watch brands is the Royal Oak. Officially introduced in 1972, the Royal Oak was the first stainless steel sports watch to be marketed as a luxury watch, and it was also the first to combine style and durability. The first customer to purchase the Royal Oak was the Shah of Iran. Since then, the watch has become the brand’s flagship, highly regarded and worn by both men and women.

Although not as well known as the luxury brand Rolex, Audemars Piguet perhaps offers something else to those who wear it: a sense of exclusivity that can only come with a little subduing. The simple style that is easy to see on an AP watch is a testament to true creativity and artistry. While many watch brands boast of their incredible levels of precision or durability, Audemars Piguet places more emphasis on impeccable finishing, intricate detailing and eye-catching engraving.

The independent spirit in its designs makes Audemars Piguet a charming alternative among the established brands, and the company’s collection of elegantly designed mechanical watches feels innovative, innovative and completely modern. If you want to own a luxury watch to distinguish your status as a connoisseur of Haute Horlogerie, then an AP watch is for you.
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9. Patek Philippe

Switzerland has become synonymous with luxury watches and one of the top Swiss watch brands of all time is Patek Philippe. The last remaining family-owned independent Swiss watchmaker in Geneva, the company was founded in 1839 and has remained in the hands of the Stern family ever since, allowing Patek Philippe to maintain its unique identity and take its creative freedom very seriously. Patek Philippe has achieved its status as one of the finest watch companies in the world.

Patek Philippe is built on decades of watchmaking knowledge and understanding. What makes a Patek Philippe watch special is that every detail is hand-finished by a dedicated master craftsman. Just look at the brand’s mechanical chronographs to see how far Patek Philippe has pushed the boundaries of complexity. At the same time, these are also some of the most expensive watches on the planet, while the brand is proud of its heritage, the company is also always innovative and forward-looking, combining the skills accumulated over 177 years of existence with high-tech equipment and machinery.

The company works with artisans to develop unique and one-of-a-kind timepieces that have become some of the most coveted watches on the market today. Indeed, another reason for the brand's appeal is the fact that less than 1 million Patek Philippe watches have been created since 1839. The small number of watches produced leads to scarcity, making them highly sought after. With a constant pursuit of perfection, the name Patek Philippe itself has become a guarantee of reliability and top quality.
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10. Rolex

If there is one watch brand that everyone knows around the world, it is Rolex. Rolex is a name that has become a byword for luxury and exclusivity. Wearing a Rolex is more than just a watch; it is a statement of power and prestige. It is also a good reason why people still buy Rolex watches despite the dominance of the Apple Watch in the global industry. From the classic collection to diving and yachting watches, its decades of watchmaking experience and technical know-how go into the question of creating quality Swiss watches that owners can wear for a lifetime and even pass down to their children.

Rolex watches have been worn to some of the most remote places on earth, into wild and challenging terrain, down to the depths of the ocean and up to the peaks of mountains. The company was the first to patent a waterproof watch, the famous Oyster. They also introduced the first self-winding watch to the market in 1945. The brand prides itself on its dedication to quality, continually improving its offerings and delivering lasting excellence to its loyal customers.

In a world of mass consumerism and disposable fashion, this is a brand whose designs are guaranteed to last a lifetime. In fact, Rolex watches can actually increase in value over time, just look at our list of the most expensive Rolex watches today and the history behind each model to see how well the Swiss watch brand has been invested. Globally recognized and coveted, Rolex has become one of the finest luxury watch brands in the world with no competition.
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