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Top 10 Influential Beauty Bloggers Worldwide

How many of the accounts you follow are beauty influencers? Take a time to consider this. Even if each person will have a different response, it is indisputable that these individuals have a big influence on the fashions of beauty today. This article has all the information you require regarding beauty influencers, which is why it is so important for marketers and brands to understand their significance.

1. RCLBeauty101

The birthplace of Rachel Levin is Philadelphia, Pennsylvania. At the age of 15, she started posting videos to her YouTube page. "How to Conceal Dark Circles" was the title of her very first YouTube cosmetics lesson. Levin's YouTube channel has 350,000 subscribers in 2014. She began making funny videos in addition to beauty tutorials. 'Back to School Expectations Vs. Reality!,' her debut comedy skit, received 25.7 million views by 2016.

By 2015, Levin's YouTube channel had received 516 million views overall. A social media interaction tracking company called ZEFR named her an influential figure under 21 in 2015. The YouTube channel with the most subscribers in August 2015 was RCLBeauty101.

14.4 million people subscribe to YouTube.

4.1 million Instagram followers
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2. NikkieTutorials

Nikkie de Jager Dossiers is a Dutch makeup artist and beauty blogger who is more popular on YouTube under the moniker NikkieTutorials. After her YouTube video "The Power of Makeup" went viral in 2015, she became well-known online and sparked a number of additional videos featuring people wearing and not wearing makeup. She took a cosmetics class at Amsterdam's B Academy after two years or so of streaming films. She then started working as a professional makeup artist in 2011 after signing a contract with a business named Colourful Agency.


14 million YouTube subscribers
16.7 million followers on Instagram
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3. Jeffree Star

Jeffree Star Cosmetics was founded and is owned by Jeffree Star, an American YouTuber, makeup artist, and former singer-songwriter. "Lollipop Luxury" with Nicki Minaj is one of the tracks on Star's 2009 studio album Beauty Killer. In order to market his music items, Jeffree Star went on a number of globe tours. After formally signing with Konvict Muzik in 2010, Jeffree Star abruptly departed the music industry in 2013 because of legal troubles the label owner had from 2007 to 2010. Star took a break in November 2014 to launch Jeffree Star Cosmetics, his own business.

15.9 million people subscribe to YouTube.

14 million Instagram followers
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4. Zoe Sugg

Zoe Elizabeth Sugg, popularly known as YouTuber Zoella, is a British author, entrepreneur, and social media star. In 2009, Sugg began posting videos to her YouTube account, which now has more than 10 million subscribers. She introduced the beauty product line Zoella Beauty in 2014, which was dubbed the "largest beauty launch of the year." Later, Sugg introduced a number of other household goods, and according to sources, these companies brought in £3.8 million a year in 2019.

Zoe Sugg is represented by Dominic Smales at Gleam Futures and is a part of the Style Haul network.

4.93 million people are subscribers to YouTube.

9.3 million Instagram followers

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5. Huda Beauty

Huda Kattan created the beauty blog "Huda Beauty" and her YouTube channel of the same name in April 2010. In 2013, Kattan launched a makeup line that was named after her channel. Since then, it has grown to become one of the fastest-growing beauty companies in the world. The first item from Huda Beauty was a line of fake eyelashes that Sephora sold in Dubai in 2011 and the US in 2015. According to Forbes, Huda Beauty is a billion-dollar company with an estimated net worth of $510 million as of 2020. A wide variety of items have been released by the beauty company, such as lipstick collections, face palettes with contours and highlighters, artificial eyelashes, and a product created in partnership with Tweezerman.

YouTube Subscribers: 4.14 million

Instagram Followers: 51.3 million
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6. James Charles

James Charles Dickinson is a makeup artist and YouTuber from the United States. Charles began posting makeup tutorial videos on his YouTube account while working as a local makeup artist in Bethlehem, New York, his birthplace. In 2016, a tweet about his makeup went viral, making him the first male brand ambassador for CoverGirl. He became the first male brand ambassador for the CoverGirl cosmetics company in October 2016 when he was just 17 years old. James Charles had more over 10 million YouTube subscribers at the beginning of 2019.

Charles gained notoriety as a young male makeup artist early in his career. He was named the "most famous beauty blogger on YouTube" by Todd Spangler of Variety.

23.8 million people are subscribers to YouTube.

There are 22.5 million Instagram followers.
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7. Safiya Nygaard

Safiya is well-known for her YouTube videos, which range from fashion and beauty advice to what she refers to as "strange" videos in which she dons unusual attire or tries out internet-hyped "hacks" that provide original answers to different style problems. As she blends a variety of cosmetic goods or stores in her own special method around the globe and various eras, her subscribers follow. She later worked as a video producer at BuzzFeed. But in order to devote more time to creating high-caliber films for her YouTube account, she quit her job at BuzzFeed in 2017. She also made an appearance on Escape the Night, a reality show.

9.55 million people subscribe to YouTube.

2.1 million Instagram followers

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8. Manny Mua

Manny MUA, whose stage name is Manuel Gutierrez Jr., is a YouTuber, beauty blogger, entrepreneur, and makeup artist. One makeup artist who gave up a good employment to follow his love for establishing a career in the beauty industry is Manny Gutierrez. MannyMUA gained further notoriety as a young beauty fanatic. He is Maybelline Cosmetics' first male brand spokesperson. He regularly shares beauty advice, makeup first impressions, and makeup tutorials. He has worked with Jeffree Star Cosmetics on two lipsticks and two highlighters, Morphe Cosmetics on eyeshadow palettes, OFRA Cosmetics on lip products, and Makeup Geek on eyeshadow palettes.

4.86 million people are subscribers to YouTube.
4.1 million Instagram followers

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9. SaraBeautyCorner

The well-known Norwegian YouTuber SaraBeautyCorner gave up her job in finance and insurance to follow her artistic dreams. She posted her debut video to YouTube in 2013 with the title "OMG! Not Another Expert in Beauty: P! An Introduction to a Beauty Expert in Norway With more than two million views, the video became an instant hit. Her Instagram account has 252k followers, yet her YouTube channel has 5.4 million subscribers.

When you think about SaraBeautyCorner, you think of inventiveness and originality. Sara, who knew her true love was elsewhere, worked sporadically at her previous position as a finance and insurance executive. Sara, who enjoys making creative and interesting things, used internet media to feed her enthusiasm.

10.4 million people subscribe to YouTube.

311 million Instagram followers

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10. Iluvsarahii

Under the handle Iluvsarahii, Karen Sarahi Gonzalez, a youthful and inspirational American cosmetics artist, is a social media sensation. With more than one million YouTube subscribers, more than six million Instagram followers, and around 100,000 TikTok fans, Karen Sarahi Gonzalez makes a substantial living from her views and social media engagement. Karen Sarahi Gonzalez also owns her own business. Her favorite content on her own YouTube channel focuses on cosmetic tutorials, fashion tips, and videos.

One of the most well-known Instagram stars is Karen Sarahi Gonzalez. She became well-known immediately after beauty school by posting pictures on her account along with motivational words and anecdotes.

1.16 million people are subscribers to YouTube.

6.4 million Instagram followers

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