4. Converse
Lauded for its lightweight, resistant materials, Converse is as popular in high-level sports as it is on the battlefield and has dominated popular culture for decades. At its peak, the brand is said to have had an 80% market share in the US athletic shoe segment. In the 1970s, Converse acquired its competitor PF Flyers. In the late 1970s, high-tech sneakers from rival brands Nike, Adidas and Puma entered the market and Converse lost its monopoly. The world's largest sportswear, clothing and lifestyle accessories . Puma Group owns fashion brands such as Puma, Cobra Golf and Tretorn. The company distributes its products in more than 120 countries and employs more than 9,000 people worldwide. Puma has gained popularity for its more urban style fashion products and they are quite popular with the younger generation due to their fashionable appearance.
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